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Privacy Policy

1. Introduction

DS Smith recognises the importance of transparent and responsible use of your personal information and is committed to protecting your personal information. This Privacy Policy (“Policy”) explains how DS Smith handles your personal information when you get in touch with us as a customer, prospect, supplier, partner, business contact, participant of our event, user of any of our websites, subscriber of our marketing communications or someone else getting in touch with us. 

DS Smith (“we”, “us”, “our”) refers to DS Smith Plc with its registered office at 1 Paddington Square, London, United Kingdom, W2 1DL and its subsidiaries and affiliates. You can also contact us by email at data.privacy@dssmith.com.

DS Smith may collect personal information from you as part of our business activities including through your use of our websites, when you contact or request information from us, request a quote, buy from us, sell to us, engage our services, provide services to us, attend our events, subscribe to our marketing communications or as a result of your engagement with us. 

The following are the categories of personal information that we collect from you: 

  •  Basic information and contact details such as your full name and title, the company you work for, your title or position, address, telephone numbers and e-mail address; 

  •  (estimated) seniority, buying motivation and influence on buying decisions of key contact persons; 

  •  if you create an online account - your username, password; 

  •  Financial information, such as bank account details and other payment details;

  •  Technical information collected through cookies and other tracking technologies, such as information from your visits to our websites or digital platforms, browsing and device usage information, or in relation to electronic materials and marketing communications we send to you;

  •  Information you provide to us for the purposes of attending our events or visiting our sites, including access and dietary requirements;

  •  your marketing preferences (subject to receiving your express consent where required by applicable law); 

  •  any personal information contained in your request, enquiry or comment; and

  •  Any other personal information which you may provide to us.


We place great importance on the responsible collection of personal information, which we may collect directly and indirectly.

We will collect personal information from you directly when you:

  • contact us or make an enquiry or request a quote;

  • fill a form on any of our websites;

  •  register on any of our websites or digital platforms;

  •  wish to attend or have attended any of our events;

  •  wish to visit or have visited any of our sites or offices;

  •  subscribe to our electronic materials and marketing communications;

  • make a tender or pitch your business to us;

  •  represent your company in dealing with us as a customer or supplier;

  • use or visit our websites or digital platforms;

  • interact with us directly.

As part of our operations, we may obtain personal information indirectly from various sources, such as from trusted third-party service providers, public authorities, regulators or law enforcement bodies. Where you have made your contact information available on your organisation's website, we may utilise this information to contact you.  In situations where we enter into a contractual arrangement, your personal information may be furnished in a secure and confidential manner. We may also access publicly available sources, such as LinkedIn, as well as gather information from other third-party sources following all applicable legal requirements.


July 2024